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ROBERT C. TUBBS 616 Jamestown Road Williamsburg, VA 23185 Home 747-296-3591 Mobile 585-746-4622 Email btubbs@cedarsbandb.com SUMMARY
Passionate marketing, business development, e-commerce executive, with a unique ability to combine business experience with knowledge of technology driving incremental revenue and deepen customer loyalty. Experienced in creating, leading and directing successful business development, marketing, events, channel and staff management initiatives worldwide. Proven expertise in developing e-commerce initiatives that increase marketing efficiency, reduce product delivery costs and drive revenue. Key expertise areas include:
XEROX CORPORATION; Rochester, NY 1998 - 2002
Corporate eBusiness Strategy Manager Developed and executed strategic and tactical marketing, e-commerce and channel programs for business-to-business web-based channel partners and strategic on-line partnerships. Managed $3 million in project budgets and supervised 10 direct and virtual team members. · Developed a new Internet Office Wizard Tool for customers, providing them with a step-by-step navigation tool for organizing group meetings, including room reservations, catering, equipment needs, document reproduction, and more. The service was well-received as evidenced by the highest endorsement from Forrester Research, a respected industry source. Interim Chief Marketing Officer for resulting spin-off · Drove $8.5 million in incremental revenue, $1.5M in cost savings and 18% partner satisfaction improvement by developing a web-based educational tool, training Xerox equipment resellers and manufacturer reps on the merits of Xerox products and services for sale. Site reduced time to market from 12 weeks to 6, and eliminated redundant training programs across five separate divisions. · Drove $1.5M in incremental revenue and established new relationships with over 10,000 new partners in the first three quarters of launch. Realized 13% increase Xerox.com site traffic and increased e-commerce revenue by 11%. · Built consensus across five separate business teams, for a unified indirect sales channel marketing strategy. Took initiative to develop and internally market this unified strategy after recognizing that lost market share was being driven by customer and partner frustration with our over-complicated sales structure. · Increased call volume to call centers, generated 22% more leads and improved site traffic by 12% with a patentable web marketing storefront templates that efficiently integrate a full range of web and telephone marketing tools and technology for use by channel partners. Templates were distributed to hundreds of partner sites and provided customers with new venues where they can learn, shop and buy.
R. C. TUBBS ASSOCIATES; Rochester, NY/Williamsburg, VA 1994 - Present Principle and Owner of marketing consulting firm, specializing in development of high-events planning and management, eMarketing, eBusiness, and internet programs and strategies · 188% increase in sales from a website redesign for Xerox subsidiary. · Developed and implemented web-based campaign strategy for local election that allowed candidate to raise funds and capture over 49% of vote in race against highly popular incumbent. · Develop and implemented a comprehensive events planning and closed-loop measurement process. · Pursuing opportunity to host a 2004-2009 Ironman Triathlon in Williamsburg, VA. · Developing strategy with the College of William & Mary’s Economic Development Office creating a unified approach and strategy to pursue key companies and persuade them to open offices in Hampton Roads area
GROUPSOFT, INC.; Rochester, NY 1994 – 1995 Consultative information technology bootstrap start-up specializing in the development of custom solutions for the communications, quality and manufacturing markets
Vice President - Sales & Marketing Principle/equity position responsible for all sales, product development and marketing efforts. Designed and developed sales strategy to focus on ISO certification. Achieved $350K in sales first year. · Won two bids for engineering firms to technically enable their ISO certification. · Won bid for a retail to automate their customer and sales processes
HARRIS CORPORATION, RF COMMUNICATIONS GROUP; Rochester, NY 1981 - 1994 RF Communications developed tactical and strategic communications products and systems for government and international customers
Manager, Marketing Communications 1990 - 1994 Responsible for the creation and development of all divisional sales and marketing programs for government, domestic and international markets. Developed and managed 40+ annual trade show marketing program, including military and special forces events. Liaison to Corporate Marketing and Events Management group. · Achieved significant free media coverage with the coordinated PR campaign and led Harris Corporation delegation to 1994 NAFTA conference at the White House. Achieved significant media coverage for event and Harris Corporation. Personally recognized by President Clinton and Harris’ senior management. · Created and executed marketing strategy for participation in Telecom ’91 (Geneva, Switzerland). Corporate participation that led to over $25 million in sales attributable to tradeshow leads. · Contributed to over $25 million in sales by creating and executing the marketing strategy that generated higher quality qualified leads from landmark international tradeshow. Manager, Government (Military) Marketing & Sales 1989 - 1990 Manager, Engineering Computer Organization 1984 - 1989 Database Developer 1981 - 1984
COMMUNITY INVOLVEMENT E-BUSINESS ASSOCIATION; Rochester, NY 1995 - 2002 Founder / Past-President Founded and organized this not-for-profit group to promote education and professional networking among marketing and IT specialists. Built organization to over 250 members and an annual $100,000 operating budget. Donated over $75,000 to local charities and scholarships. · Recruited corporate and community leaders to serve on Board of Directors. · Planned and executed 15-20 high-profile industry events annually; several with over 5,000 attendees · Four year host of annual business trade show. Last year’s venue covered regional economic development and technology transfer opportunities which included three Fortune 50 CTOs, venture capitalists, technology transfer officers, Chamber of Commerce leaders and government officials.
IRONMAN4CHARITY COMMUNITY PROJECT; Rochester, NY 2002 - Present Founder Founded and organized a group of 12 amateur athletes preparing for the 2003 Lake Placid Ironman triathlon to raise money for 18 local charities and community causes. Model being adopted for other Ironman events.
Chaired community Strategic Planning Committee and ran as Town Supervisor candidate in suburban Rochester. Spearheaded successful efforts to implement first-ever town-wide property reassessment, championed update of municipal planning documents, and stimulated campaign dialogue on local issues.
Frequently requested keynote speaker on a variety of subjects, including Partner Relationship Management (indirect channels,) Regional Economic Development, Technology Transfer, eBusiness Strategy & Marketing
EDUCATIONBS, Technology Marketing & Distribution, Rochester Institute of Technology Rochester, NY (high honors) Cross- Disciplinary degree with Business, Internet Technology, & Tech. & Professional Communications
AWARDS Recognized with VandenBrul Entrepreneurial Award for Internet-based Business Plan (1997)
MILITARY SERVICE United State Navy, Command Staff, Air Wing Carrier Group 14, San Diego, CA (1976 – 1981) |